OUR FOUNDERS

Welcome to Luxury Endless, where the elegance of art meets the sophistication of luxury. Founded by the visionary duo Laila Hamdaoui and Roberta Resta, our luxury magazine is the culmination of years spent at the forefront of fashion and beauty journalism. Both co-founders began their illustrious careers as fashion editors for highly regarded Middle Eastern publications, curating content that celebrates the richness of style and creativity. Reporting from the vibrant city of London, Laila and Roberta bring a unique perspective that marries global fashion trends with the intricate narratives of the Middle East.

Laila’s journey into the world of fashion began with a passion for storytelling. With her keen eye for detail and an innate understanding of luxury, she carved a niche as a thought leader in the fashion scene. Her early days in journalism were marked by her pioneering work at esteemed titles that explored the intersection of tradition and modernity in fashion, allowing her to connect with a diverse audience eager for inspiration.

Roberta, on the other hand, has always been captivated by the artistic elements of fashion. Her tenure in Harpers Queen Middle Eastern editorial world equipped her with the tools to dissect trends and analyse cultural shifts, enriching her ability to uncover and highlight emerging designers and timeless pieces. Her editorial flair and commitment to storytelling have positioned her as a go-to authority in the industry.

Together, Laila and Roberta envisioned Luxury Endless as a sanctuary for discerning readers seeking to explore the finer nuances of beauty, fashion, and lifestyle. Here, they curate captivating narratives that span from the bustling streets of London.

As creative directors, Laila and Roberta curate a fusion of design aesthetics, photography, and written word, crafting visual stories that resonate deeply with their audience. Their combined expertise allows them to connect with luxury brands and influencers, guiding them through the evolving digital landscape while offering a trusted voice grounded in authenticity.

With Luxury Endless, Laila and Roberta embark on a journey to share their cultivated vision of Luxury, one that celebrates the art of living with intention and grace. Through thoughtful essays, meticulously curated editorial features, and knowledge they invite readers to discover a world where elegance transcends trends, and the essence of luxury is found in the details.