ABOUT US
Luxury Endless is redefining the digital landscape platform of luxury content. Offering an online coffee table book format experience, we create elegant and detailed exploration of fashion, beauty, jewellery, entertainment, art and travel, inviting the most affluent and influential tastemakers.
We aim to reach beyond aesthetics; it’s about storytelling, exclusivity, and aspirational experiences. Creating an elevated conversation around luxury in a way that is both innovative and enduring.
DESIGN STUDIO
Our ‘Design Studio’, is an extension to craft images and video content with a fresh perspective while maintaining the soul of each brand’s identity. Luxury Endless is enriched by our founders editorial approach, allowing our services to help create illuminating stories about the design and influences behind each intriguing brands story. Closely working with clients and brands from project concept to completion; combining the perfect balance between creativity and heritage for luxury storytelling. By blending innovation with refinement, we create narratives that resonate with high-end audiences, honouring a brand’s legacy while evolving with modern aesthetics.
Luxury Endless is the current voice of Luxury.
OUR FOUNDERS
Editor-in-Chief and founders Laila Hamdaoui and Roberta Resta launched Luxury
Endless in 2020 as a personal project, starting with an Instagram account while still
working as magazine Fashion Directors. In October 2024, the website was introduced;
an immersive platform designed to explore luxury in greater depth.
With over 30 years of experience in the industry, Laila and Roberta have crafted
unforgettable editorial features and campaigns for some of the most revered luxury
brands.
Laila Hamdaoui: A Visionary Storyteller
Laila's journey in the world of luxury fashion and beauty was set from a young age, her innate love for storytelling was evident, inspired by her childhood interests in movies and music videos. This fascination laid the groundwork for a remarkable career where visual impact became the core in every project she undertook. She artfully bridges the gap between timeless elegance and a modern perspective, capturing the ethos of a new generation while honouring the rich heritage of high fashion.
Over her illustrious 30-year career, Laila has collaborated with some of the world’s most renowned luxury fashion, beauty, and jewellery brands. Her experience spans prestigious fashion shows and exclusive events, where she has not only witnessed trends unfold but also witnessed some of the biggest milestones of these brands.
Roberta Resta: A Creative Innovator
Roberta’s deep-rooted love for fashion led her to the movie industry at 18, where she worked on several high-budget American productions, including the cult film The Adventures of Baron Munchausen. In 1993, she moved to Miami and began her career as a fashion stylist, later relocating to London in 1997 while working between London, Paris, and Milan.
Her early experience in Oscar-nominated films connected her with some of the most influential art directors, shaping her expansive creative vision. A pioneer in fashion innovation, Roberta merges historical and contemporary cultural knowledge to redefine luxury narratives. She plays a key role in assisting brands with conceptualising their collections and refining branding strategies.
A Legacy of Luxury Storytelling
As creative directors, Laila and Roberta seamlessly blend design aesthetics, photography, and editorial mastery to craft visual stories that resonate deeply with audiences. Their combined expertise allows them to connect with luxury brands and influencers, guiding them through the evolving digital landscape while maintaining a voice grounded in authenticity.