The Rise of Alcohol-Free Perfumes, its a fragrance with benefits

Libre d’Eau Neu Parfum, the new alcohol free fragrance which is an oil in water formula that enhances the skin.

In 2025, one of the most exciting trends in the fragrance world isn’t about specific notes, but rather the formulation itself. Alcohol-free perfumes and colognes are taking centre stage, offering a fresh perspective on how we experience scent. This shift is driven by innovative releases from established beauty giants like YSL Beauty, Dior and Guerlain, as well as emerging brands such as Bella Hadid’s Orebella.

Orebella founded by Bella Hadid. These fragrances are each elevated with essential oils, Four fragrances with hydrating benefits; Nightcap, Window 2 Soul, Salted Muse & Blooming Fire.

Alcohol-free fragrances are celebrated for their skin-friendly properties. Unlike traditional alcohol-based perfumes, these blends prioritise hydration and nourishment, making them ideal for sensitive skin. Bella Hadid’s Orebella, for instance, has introduced a line of biphasic perfumes that combine essential oils with a proprietary hydrating formula. These fragrances not only smell divine but also leave the skin feeling soft and moisturiseed, a true game-changer in the beauty industry.

Sauvage Eau Forte by Dior is described as being fresh as an eau de toilette and as intense as a parfum.

This trend also aligns with the growing demand for clean and sustainable beauty products. Alcohol-free formulations often exclude harsh chemicals, making them a more conscious choice for consumers. The appeal lies in their ability to deliver a luxurious sensory experience while being gentle on the skin and environmentally mindful.

As alcohol-free perfumes continue to gain momentum, they are redefining the fragrance landscape. Whether you’re drawn to their innovative formulas or their skin-loving benefits, these scents are paving the way for a new era of perfumery, one that’s as kind to the skin as it is captivating to the senses.

La Petite Robe Noir by Guerlain is made from 92% natural-origin ingredients with refreshing and moisturising effects of an innovative rosewater-based formula.