If 2024 was the year of soft launches and cryptic Instagram captions, 2025 is the year of full-blown declarations. Engagements are no longer whispered they’re worn, flaunted, and celebrated with rings that rival red carpet moments. From Taylor Swift and Travis Kelce’s garden proposal to Zendaya’s quiet New Year’s Eve reveal, this year’s celebrity couples have turned commitment into couture.

Taylor Swift and Travis Kelce broke the internet in August with a joint post captioned, “Your English teacher and your gym teacher are getting married.” The proposal, set in a flower-filled garden in Missouri, was pure Lover-era romance. Her ring? A Georgian-style masterpiece featuring an 8 to 10 carat cushion-shaped old mine cut diamond on a yellow gold band. It’s vintage, poetic, and unmistakably Taylor.

Dua Lipa and Callum Turner confirmed their engagement in June after months of speculation. Her ring a 2 carat round cut diamond on a bold 18k yellow gold band was designed with help from her sister and closest friends. It’s playful, modern, and very Dua: a nod to tradition with a wink of rebellion.

Selena Gomez and Benny Blanco, rumoured to be tying the knot tomorrow, kept things intimate. Benny proposed during a picnic with Selena’s comfort food of choice Taco Bell. Her ring? A 6 to 8 carat marquise diamond set on a yellow gold scallop band. It’s romantic, unexpected, and quietly extravagant.

Then came Cristiano Ronaldo and Georgina Rodríguez, whose engagement announcement sent social media into a frenzy. After eight years and multiple children together, Cristiano didn’t just propose he set a new global standard. The ring, rumoured to be one of the most expensive celebrity engagement rings to date, sparked the viral phrase: “Love me as much as Cristiano loves Georgina.” It’s not just about size it’s about symbolism. Grandeur, devotion, and a love that’s impossible to miss.

And while Zendaya and Tom Holland’s engagement was confirmed in early January, it was her appearance at the 2025 Golden Globes that sealed the story. Tom proposed during a private moment at one of Zendaya’s family homes, and the ring designed by British jeweller Jessica McCormack is a study in understated brilliance. It’s elegant, sculptural, and deeply personal, much like Zendaya herself.

But beyond the romance, it’s the rings that have captured our collective imagination. In 2025, engagement rings are no longer just symbols they’re statements. They reflect personality, legacy, and the evolving language of love. Yellow gold is having a renaissance, vintage cuts are back in vogue, and custom designs are the new norm. These aren’t just accessories they’re heirlooms in the making.

And if anyone understands the power of a ring, it’s Victoria Beckham. Known for receiving a new engagement ring from David Beckham every anniversary, her collection spans over 15 designs from emerald-cut diamonds to rubies and sapphires. It’s a tradition that speaks to reinvention, celebration, and the enduring glamour of commitment.

**Graff**

*Channelling Victoria Beckham’s timeless style annual vow renewal never looked so chic*

This year’s engagement stories remind us that love, like fashion, is cyclical but always evolving. Whether it’s a marquise diamond at a Taco Bell picnic or a Georgian sparkler in a Missouri garden, the message is clear: romance is back, and it’s wearing gold.

So if you’re dreaming of your own proposal moment, take notes. The new standard isn’t just about carats—it’s about character. And if you’re lucky, maybe you’ll hear someone say, “Love me as much as Cristiano loves Georgina.” Ring size included.

Where Forever Begins: The Signature Engagement Selection by Luxury Endless

**Adler**

*Ring in 18kt white gold set with one 'Asscher cut' diamond 3.12 cts and 131 diamonds 0.47 ct.*

Luxury Endless :How does your brand reinterpret the symbolism of the engagement ring for today’s generation, while preserving its timeless allure?

Mr. Allen Adler (Adler CEO, fourth generation): At Adler, the engagement ring is far more than a diamond; it is a deeply personal emblem of love’s promise. Each creation is conceived with today’s generation in mind, honouring their quest for individuality and authenticity while remaining anchored in our heritage of fine craftsmanship and rare gemstones.

We reinterpret the eternal circle of devotion through imaginative design, distinctive gemstone combinations, and settings that celebrate the uniqueness of every love story. This spirit, which we call ‘A Classic with a Twist’, unites tradition with contemporary expression, preserving the engagement ring’s timeless allure while allowing it to resonate profoundly with the modern soul.

At the heart of this reimagined experience lies personal expression. Each ring begins with a conversation, not a catalogue. Clients are invited to choose designs, stones, and settings that reflect their own love story, from yellow diamonds for joy, to emeralds for renewal or sapphires for trust. Engravings of names, motifs, or family emblems add an even deeper layer of meaning. No two Adler engagement rings are ever the same; each reflects the person who wears it and the love it celebrates.

**Chanel High Jewellery**

REACH FOR THE STARS ring in 18K white gold, 18K yellow gold, diamonds and 1 yellow emerald-cut diamond for 11.11 cts FVY

“For this new 2025 High Jewellery collection, I imagined pieces kissed by the light of the sun at sunset and dawn, with these colours that blaze on the horizon. That magical moment, between day and night, when the High Jewellery sparkles on the skin.” said Patrice Leguéreau

**Messika**

Toi & Moi ring features pear-cut pink and white diamonds totaling 10,253 carats, set in white gold

Luxury Endless :With the rise of personalization and bespoke jewellery, how is your brand responding to the demand for custom engagement rings?
Valerie Messika Founder and Artistic Director : Since the very beginning, I have nurtured a close and personal relationship with my clients. Designing bespoke engagement rings is always a deeply enriching process; an intimate exchange where I listen, imagine, and witness the emotion shining in their eyes. Thanks to my access to exceptional stones through my father, I am able to respond swiftly and with precision to these unique requests. For me, there is nothing more rewarding than turning an emotion into a jewel that will last forever.”