Ski Fashion 2025/26: What to Wear on the Slopes This Season
Chanel
While sun-drenched Sicilian beaches still echo with the laughter of late-season swimmers, the Alps have already surrendered to winter. A dramatic snowfall has blanketed the peaks, kick-starting the 2025/26 ski season with subzero temperatures and cinematic flair. The official opening may still be three weeks away, but for the fashion-conscious, the countdown has already begun. Because in the world of luxury, ski style isn’t an afterthought it’s a statement.
The slopes are more than a sporting arena. They’re a runway, a social stage, and a canvas for self-expression. Whether you’re carving through Courchevel or sipping vin chaud in St. Moritz, what you wear matters as much as where you ski.
The New Language of Alpine Luxury
Ski fashion has evolved far beyond the realm of pure performance. Today’s collections are a dialogue between heritage and innovation, between function and fantasy. Leading the charge are the Maisons that have reimagined the mountain as a fashion frontier.
Prada continues to master the art of utilitarian elegance, with sleek silhouettes and technical fabrics that whisper rather than shout. Louis Vuitton leans into alpine futurism, blending monogrammed puffers with architectural layering. Chanel, ever the icon, delivers après-ski couture with a wink to tweed and a nod to the slopes. Pucci brings psychedelic flair to the piste, while Farm Rio Brazil’s most joyful export injects tropical exuberance into snow gear, proving that winter doesn’t have to be monochrome.
But the true heartbeat of the slopes lies in the brands that have long lived at the intersection of sport and style. Moncler, with its alpine DNA and global cult following, continues to blur the lines between fashion week and ski week. Canada Goose delivers Arctic-tested outerwear with urban edge. Fusalp channels French precision with a tailored twist, while Perfect Moment revives retro silhouettes with a playful nod to the ‘80s.
Moncler Grenoble’s Fall/Winter 2025 presentation was a high-altitude spectacle in Courchevel, redefining ski fashion with 140 looks that fused technical innovation and sartorial artistry. Held at the Courchevel Altiport Europe’s highest airport the runway show unfolded at 2,008 meters above sea level, transforming the snowy landscape into a dramatic stage. Guests, including celebrities like Jessica Chastain, Adrien Brody, and Shaun White, were wrapped in white duvet cloaks as they watched models emerge through laser-lit fog, accompanied by a live symphonic orchestra
Minimalist or Maximalist? Both.
The defining aesthetic of this season is not one or the other—it’s the tension between both. On one end of the spectrum, we see the rise of quiet luxury on ice: tonal palettes, sculptural cuts, and whisper-soft cashmeres that speak to the minimalist’s soul. On the other, a celebration of joyful excess: neon puffers, mirrored visors, and logo-stamped everything. Visibility is the point—on and off the slopes.
This duality reflects a broader cultural shift. After seasons of restraint, fashion is once again embracing contrast. The most compelling looks are hybrids: a matte black base layer under a surrealist-print jacket; a tailored ski suit paired with oversized vintage goggles. It’s about balance—between performance and poetry, between the technical and the theatrical.
What to Pack Now
With collections already landing in boutiques and online, now is the time to curate your winter wardrobe. Think in layers, but dress with intention.
Base Layers: Merino wool or silk-blend thermals that feel like a second skin. Look for brands that combine warmth with breathability.
Mid-Layers: Fleece, down, or quilted vests that add insulation without bulk. This is where you can play with color or texture.
Outerwear: Your statement piece. Whether it’s a sculptural puffer from The Row or a vintage-inspired jacket from Perfect Moment, this is your visual anchor.
Accessories: Oversized goggles, cashmere balaclavas, shearling mittens, après-ski boots that double as streetwear. These are the details that elevate the look.
And don’t forget the après-ski edit: think ribbed knits, wide-leg trousers, and shearling-lined coats that transition seamlessly from chalet to champagne bar.
The Resort as a Moodboard
Each ski destination has its own sartorial rhythm. In Gstaad, elegance is understated think Loro Piana and Max Mara in soft neutrals. In Verbier, the vibe is more youthful and experimental, with brands like Khaite and Celine making bold appearances. Cortina d’Ampezzo leans into Italian glamour, where tailoring meets tradition. And in Aspen, anything goes—from cowboy boots in the snow to vintage Chanel on the lifts.
This diversity is what makes ski fashion so compelling. It’s not about trends it’s about identity. The slopes are a place where personal style is amplified by altitude, where every layer tells a story.
Cordova
Dress Like You Mean It
The mountains are calling, and they’re dressed to impress. Whether you’re a slope-side minimalist or a chalet showstopper, your winter wardrobe should be as ready as your lift pass. Because in the snow, as in the city, style is a language and the most memorable looks are the ones that speak with confidence.
So don’t wait for the first snowfall to decide what to wear. The season has already begun and fashion, as always, is first on the mountain.
