The Louis Vuitton City Guide: A Journey Through Summer’s Most Coveted Destinations
Travel is more than movement, it’s an immersion into culture, style, and the artistry of place. And when luxury leads the way, discovery becomes an experience, not simply a destination. Since 1998, Louis Vuitton’s City Guide collection has redefined the way discerning explorers embrace the world’s most iconic locations, offering a narrative that blends insider knowledge with aspirational storytelling.
This season, Louis Vuitton invites travellers to four quintessential summer escapes, Capri, Ibiza, Mykonos, and Saint-Tropez, through a newly refined compact and illustrated format, capturing the essence of each destination with sophistication and depth. These Mediterranean jewels, long revered by the fashion crowd, hold both tradition and evolution, where established landmarks become cult classics, and fresh openings redefine the notion of "must-go" for those who seek to see and be seen.
Beyond the Surface: A Curated Experience
The Louis Vuitton City Guide is not just a travel manual, it’s a trend book, shaping the way luxury travellers engage with their surroundings. Each title is crafted by independent writers and tastemakers, offering personal insights into these destinations from their own lived experiences.
Art and nature enthusiast Vincenzo Sorrentino reveals Capri’s timeless allure. Pierre Roinson, director of Voiles de Saint-Tropez, guides us through the vibrant streets of his city. Designer Jade Jagger and ceramic artist Marissa Taboulchanas uncover Ibiza and
Mykonos from their creative perspectives. Each city is brought to life not only through words but exquisite illustrations from celebrated artists, capturing the Mediterranean’s beauty in rich, dynamic strokes.
Luxury as a Lifestyle: The Art of Exploration
Whether seeking hidden gems, gourmet indulgences, or simply the best-kept secrets, the Louis Vuitton City Guide tailors each experience for every kind of traveller, be it the sightseer, business voyager, or the local inhabitant. Expect a selection of charming boutique hotels, Michelin-starred restaurants, artisanal markets, and exclusive designer ateliers, along with a keen look at the monuments, cultural wonders, and fashion-forward havens that shape the spirit of each city.
The guide extends its vision into digital realms with a mobile application (available on iPhone and iPad), constantly updated to refine insider travel insights. From confidential spots to curated cultural itineraries, the app complements the print edition with exclusive content—ensuring that exploration is always evolving.
Available from 27 June 2025, the Louis Vuitton City Guide is more than a collection, it’s an invitation. A passport to luxury, framed in discovery.