Tiffany & Co. Blue Book 2025: A Sea of Wonder Rooted in the Soul of New York
Since 1837, Tiffany & Co. has not only adorned the world in beauty, it has defined it. And while the brand’s reach is undeniably global, its heart beats strongest in New York City. From its historic Fifth Avenue flagship to its cinematic cameos in American pop culture, Tiffany is more than a jeweller; it is a cornerstone of Manhattan’s identity, a symbol of enduring glamour set against the ever-evolving city skyline.
Now, nearly two centuries since its founding, Tiffany continues to lead the way in craftsmanship, storytelling, and innovation with its most coveted annual expression: the Tiffany Blue Book. First published in 1845 as the first direct-mail catalogue in the United States, the Blue Book began as a revolutionary concept, bringing a curated selection of Tiffany’s finest creations directly into the hands of its clientele. Over time, it evolved into something far more iconic: a design manifesto in gemstone form, capturing the house’s most daring and imaginative works in one luxurious collection.
With each edition, Tiffany’s Blue Book captures not just a season’s artistry but a legacy of design excellence. From the early days of “The Palace of Jewels” to the audacious creations of Jean Schlumberger, the Blue Book has become the benchmark for high jewellery equal parts archive and aspiration. And in 2025, it takes on a new depth, both literally and metaphorically.
Sea of Wonder: A Dive into the Sublime
This year’s Blue Book collection, Sea of Wonder, unfurls in an imaginative plunge beneath the ocean’s surface where light dances like bioluminescence and shapes morph into dreams. Drawing inspiration from Jean Schlumberger’s iconic marine motifs, the collection is reinterpreted through the visionary lens of Nathalie Verdeille, Tiffany’s Chief Artistic Officer of Jewellery and High Jewellery.
The 2025 edition was unveiled in spectacular fashion at the Metropolitan Museum of Art, one of New York’s most storied cultural institutions. There, amidst the echoes of Greco-Roman sculpture and contemporary masterpieces, Tiffany presented a collection that feels more like an immersive world than a series of objects. Each jewel tells a story, drifting gently between the tangible and the surreal.
Highlights from the Deep:
• The Seahorse Chapter reimagines Schlumberger’s 1968 archival brooches with expressive dimension and modern palette pairings; unenhanced purple sapphires, blue sapphires, and moonstones to create a sense of fluidity and finesse. A standout transformable necklace, which can be worn three ways, boasts over 11 carats of purple sapphires and nearly 1,600 hours of expert craftsmanship.
• The Sea Turtle Chapter offers a poetic interpretation of the majestic marine creature. With a sculptural elegance that echoes Tiffany’s historic 1961 brooches, these pieces pair aquamarines, turquoise, and diamonds in aquatic tones that shimmer like waves catching the Manhattan morning light. These designs reflect both the serenity and the quiet power of the sea.
Throughout the collection, Verdeille introduces a palette that evokes the northern lights beneath the ocean, where gemstone hues shift from electric to ethereal. Light refracts, shadows deepen, and a hidden world is brought to the surface full of wonder and reverence.
The Vision of Nathalie Verdeille
Since her appointment in 2021, Nathalie Verdeille has infused Tiffany’s Blue Book with an artistry that balances refinement with emotion. A graduate of the Haute École de Joaillerie in Paris and with previous roles leading high jewellery at Cartier and Chaumet, Verdeille brings deep heritage knowledge and fearless creativity to her role.
Her approach is instinctive and immersive, less about design as a commercial exercise and more about design as a language. With Sea of Wonder, she invites us into a world that feels both ancient and futuristic, abstract and figurative. She honors Schlumberger’s legacy without imitation, building on it with rare gemstones, sculptural compositions, and a perspective rooted in movement and sensuality.
Tiffany & Co. and the Spirit of New York
What makes Sea of Wonder resonate so profoundly is not just its extraordinary artistry, but its place of origin. Tiffany & Co. is synonymous with New York City, its elegance, its attitude, its rhythm. The Blue Book collection reflects the city’s duality: bold yet nuanced, timeless yet always reinventing itself. From Tiffany’s landmark store recently reimagined as The Landmark to its collaborations with artists, designers, and icons, the brand represents New York refinement with a global heartbeat.
Tiffany has long been the jeweller of American royalty and Hollywood legends, but also the silent witness to millions of intimate milestones. From Central Park proposals to gala nights at the Met, its presence in New York is woven into both public spectacle and private memory.
In a world awash with change, the 2025 Blue Book reminds us why Tiffany remains not just relevant, but essential. It is a brand that continues to set the standard—not just for jewellery, but for how dreams are crafted, cast, and worn. Sea of Wonder is not just a collection. It’s a conversation between the past and the future; anchored in New York, but adrift in magic.
