Orange Crush: The Hue That Defines a New Era of Luxury
Born in the stillness of lockdown, Luxury Endless emerged not just as a digital magazine, but as a mood; an ode to timeless indulgence with a wink of irreverence. Co-founded in 2020 by me and Laila Hamdaoui, both then Fashion and Beauty Directors at glossy monthly magazines, the platform was conceived as a personal project, a creative escape during a time when the world stood still and the dream of travel felt like a distant memory.
At the heart of its identity? Orange. A colour chosen not by trend, but by instinct. In a moment when Vitamin C was on everyone’s lips, both literally and metaphorically, orange became a symbol of vitality, optimism, and resilience. It also whispered of Hermès, the Maison of ultimate luxury, whose signature hue evokes both heritage and modernity. For Luxury Endless, orange became more than a logo it became a philosophy: vibrant, bold, and endlessly adaptable.
From Capri to Crochet: The Colour of Escape
Capri, with its sun-bleached cliffs and citrus-scented breeze, was always part of the dream. The island’s spirit; effortless, elegant, and sun-drenched, infused the magazine’s DNA. Even the cover of my cherished Assouline Capri book, in its radiant orange, became a visual cue for the site’s coffee-table aesthetic. The format for Luxury Endless website was intentional: a digital space that felt tactile, collectible, and curated.
Since its launch, orange has quietly asserted itself as the new neutral of high summer. Less saccharine than pink, more spirited than beige, it pairs beautifully with everything from crisp white to tropical prints. And this season, it’s everywhere.
The Summer 2025 Edit: Orange in Motion
Start with the crochet shorts and jacket by La DoubleJ, a joyful nod to Italian craft and California ease. Their Salt’n’Vinegar set in orange and navy is a wearable postcard from the Amalfi Coast.
Then there’s Gucci’s latest Pijama look, part of Sabato De Sarno’s Spring/Summer 2025 collection, where casual grandeur meets irreverent tailoring. Think fluid silhouettes in sunset tones, perfect for aperitivo hour in Positano.
Farm Rio’s flower jelly sandals bring a playful twist to the tropical wardrobe. With their translucent petals and bold hues, they’re made for dancing barefoot under palm trees.
For a touch of preppy polish, Prada’s crochet headband in natural or aqua tones adds structure to windswept beach hair; proof that even poolside, you can channel Riviera refinement.
And then, the pièce de résistance: Louis Vuitton’s Speedy P9 Bandoulière 40, a standout from Pharrell Williams’ Summer 2025 show. Crafted in calf leather with the Monogram motif and lined in lambskin, the Frozen Lime version is a citrus dream with serious credentials.
Louis Vuitton Speedy P9 Bandolier 40
Jewels in Transit
No summer escape is complete without a curated jewellery edit and Wolf’s velvet travel case, available on Moda Operandi, ensures your treasures arrive in style. With its LusterLoc™ anti-tarnish lining and embroidered finish, it’s as beautiful as the pieces it protects.
The Orange Effect
What began as a colour choice rooted in wellness and whimsy has become a signature. Orange, in the world of Luxury Endless, is not just a hue; it’s a state of mind. It’s the glow of golden hour, the zest of a spritz, the thrill of a new destination. It’s luxury with soul, humour, and a sun-kissed wink.
